Search Engine Optimization For the Technically Challenged
Search Engine Optimization (SEO)
Search engine optimization, also known as SEO, is a way of getting your website to the top of the suchmaschinen optimierung search engines so people can find your company easier and faster. Think about this for a moment… If your website is the first listing to display after entering a key word, you could be receiving hundreds- even thousands- of visitors for free! SEO can save you money on advertising, and should be a primary focus in your marketing arsenal.
Recognize the Top Search Engines
In order for your website to get to the top of the search engines, you’ll want to know top ranking search engines:
Conduct SEO Research
o Use Relevant SEO Keywords: To see what your visitors are actually searching for, use WordTracker or the Google AdWords tool, enter a keyword you think people are searching for in the search box, and click enter. Make a note of the keywords with more than ten searches per day; anything less isn’t a fishing hole, it’s a puddle.
o Analyze Competition: Visit a search engine and search for your key words in quotes. Determine:
– How many competitors are there (less than 5,000 in quotes is good)
– How many words are in bold (do your competitors use the keywords on their webpages)
– The quality of your competitors websites (“Bob’s Blog “or the New York Times?)
o Find an underserved Niche Market: If you have competitive keywords, try to create a niche market by focusing on regions and specialized terms.
How Search Engines Work
Before we get into SEO practices, you need to have a basic understanding of how search engines work.
- Get crawled: Search engines send out programs known as Spiders to “crawl” or scan your webpages to determine if the information is valuable (original content and linked to by other websites). If it is valuable, the webpage will be added to the Search Engine Index – all the webpages that display in the search engines.
- Get Indexed: If your pages were crawled and added